POSITIONING Statement
Aiming to leverage a concept-first creative approach grounded in retail strategy, production precision, and cross-functional collaboration to deliver integrated campaigns and compelling visual narratives.
TECHNOLOGY SNAPSHOT
Illustrator, Photoshop, InDesign, Lightroom, After Effects, Dimension, Mac/Windows OS, Microsoft Office, DLSR cameras, HTML, CSS, generative AI, Figma, Canva, Wix
EDUCATION
THE ACADEMY OF ART | MAY 2020
San Francisco, California
Bachelor of Fine Arts (BFA)
Graphic Design
CORE SKILLS
Prepress/Production Oversight
360º Campaign Concept Development
Feedback Integration
Planogram Optimization
Client Relationship Management
Creative Review
Digital Asset Creation
Brand Standards Adherence
Retail Strategy
PROFESSIONAL Experience
Designer and visual problem-solver who builds ideas from the ground up, shaping concepts into polished, production-ready creative that performs in real-world retail and marketing environments. Bringing a foundation in packaging systems, planogram strategy, product photography direction, and prepress execution, approaching every project with equal parts imagination and operational discipline. Operates at the intersection of strategy and execution: developing campaign concepts, refining them into presentation-ready comps, collaborating across marketing and production teams, and ensuring final output meets the highest standards of quality and brand integrity. Energized by translating complex or technical products into clear, visually engaging stories that resonate across print, digital, and in-store experiences.
WORK History
November 2020 to January 2026
SPYDER PRODUCTS | JS PRODUCTS
GRAPHIC DESIGNER
Kansas City, MO & Las Vegas, NV
Directed end-to-end packaging development across multiple product lines, translating product strategy and merchandising objectives into shelf-ready visual systems that strengthened in-store presence and reinforced brand clarity.
Built presentation-ready creative comps for internal stakeholders and retail partners, refining visual direction through collaborative review cycles to secure approvals and maintain visual consistency across SKUs.
Guided product photography initiatives from planning through post-production, overseeing lighting, composition, styling, and retouching to deliver color-accurate assets suitable for packaging, e-commerce, and promotional use.
Partnered cross-functionally with marketing, merchandising, and manufacturing teams to align visual execution with retail strategy, improving cohesion between packaging, promotional materials, and point-of-sale displays.
Oversaw prepress preparation including dieline setup, color management, proofing processes, and vendor communication to ensure production accuracy and minimize costly revisions.
Produced integrated marketing collateral across print and digital platforms, reinforcing brand standards while adapting creative assets for varied audience segments and distribution channels.
Balanced multiple concurrent design projects within strict production timelines, maintaining a high level of detail and responsiveness to shifting business priorities.
Contributed strategic insight during internal creative reviews; identified opportunities to strengthen visual hierarchy, boost messaging clarity, and enhance consumer engagement across a variety of packaging systems.
May 2018 to Present
BRI THEO DESIGNS
FREELANCE GRAPHIC DESIGNER
Shawnee, KS
Conceptualize and execute brand identities, social campaigns, and promotional collateral that translate client objectives into cohesive, visually engaging creative solutions across print and digital platforms.
Present refined visual mockups and structured design systems to clients for feedback and approval; incorporate revisions while preserving overall creative direction and brand integrity.
Capture and edit professional photography (e.g., dance imagery, headshots, family portraits) while managing lighting, styling, composition, and post-production to deliver polished final imagery.
Design comprehensive event materials such as invitations, signage, and environmental graphics that maintain consistent typography, layout systems, and thematic alignment across deliverables.
Prepare print-ready and digital-ready files with careful attention to production specifications, color accuracy, and formatting requirements to ensure seamless vendor execution.
Coordinate multiple simultaneous client projects; maintain proactive communication and disciplined time management to consistently meet deadlines.
Apply advanced color correction and editing techniques to enhance image quality while adhering to the brand tone.
Advise clients on visual positioning strategies that strengthen brand recognition and create consistency across social, event, and marketing touchpoints.
Identify opportunities to expand initial design requests into integrated creative packages that extend campaign reach and visual continuity.
June 2020 - November 2020
GESTURE
GRAPHIC DESIGN INTERN
New York, New York (Remote)
Gained hands-on experience applying graphic design skills and collaborative abilities to support an innovative startup, with exposure to the full marketing and design process.
April 2011 - February 2016
US ARMY
SPECIAL ELECTRONICS REPAIR
Fort Stewart, Georgia
Supervised troubleshooting and repair operations for complex computer detection systems with a focus on consistent functionality and mission readiness across units.
Implemented structured testing and quality control procedures to validate system performance and reduce post-deployment issues.
Generated detailed technical documentation tracking hardware and software status to improve traceability and regulatory compliance.
Installed and configured new equipment and applications to support operational continuity and evolving mission requirements.
Trained and mentored junior technicians; reinforced procedural standards under high-paced deadline-driven conditions.
Facilitated coordination between units to resolve technical challenges efficiently and maintain workflow continuity.
Employed disciplined inspection practices to minimize system malfunctions and uphold high reliability standards.